" Marketing takes a day to learn, Unfortunately it takes a lifetime to master. "
Marketing is an important functional business sector that produces revenue by selling comodities that meet customers' needs. It is the bridge covering the void between the manufacturer and the customer.
Or
In general words, Marketing is the process of exploring, creating and delivering the value to meet the target market. It is also known as the backbone of all the company activities.
Marketing is not just about selling. It is also about keeping an existing customer happy by communicating with them so that they can remain a customer for life.
Marketing taught to sell the problem you solve for your customers rather than the product you have. A customer do not just buy goods and services. They buy relations, magic and stories because every customer want to know the person that is behind the business.
Lets' take an an example of how Apple Company focus on their Marketing -
• Apple keep its products and marketing simple.
• Apple has worked hard to finding its target audience and then understanding their audience’s likes, dislikes, habits and language they want to use.
• Apple has done well in having a communication with its customers and getting their reviews.
• Apple holds the customers experience in high regard.
• Apple creates a mystery and hype around the product.
• Apple have a community of loyal users or customers.
• Apple consider the value of the products.
Communication Skills
Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of very part of your life.
Good Marketing is all about good communication. Good communication doesn't mean sophisticated english.
" If you communicate, you can get by. But if you communicate skillfully, you can work miracles. "
Traditional Marketing vs. Digital Marketing
Traditional Marketing refers to the satisfaction of needs and wants for customers via those marketing channels that existed before individuals had access to modern digital platforms.
It involves fulfilling the 4Ps' of marketing without making use of digital marketing channels. This traditional marketing mix ( the set of actions, that a company uses to promote it's brand or product in the market ) includes :
1. Product : What you sell. Could be a physical good, services, consulting, etc.
2. Price : How much do you charge and how does that impact how your customers view your brand?
3. Place : Where do you promote your product or service? Where do your ideal customers go to find information about your industry?
4. Promotion : How do your customers find out about you? What strategies do you use, and are they effective?
Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. It is the use of the Internet to reach consumers.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. It's components are :
1. Search Engine Optimization ( SEO ), is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”
2. Content Marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
3. Social Media Marketing means driving traffic and brand awareness by engaging people in discussion online. It involves active audience participation, it has become a popular way of getting attention.
4. Pay-per-click ( PPC ), is posting an ad on a platform and paying every time someone clicks on it.
5. Affiliate Marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model.
6. Marketing Automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.
7. Native Advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.
8. Email Marketing uses email as a way to keep customers in - the - know about the brand and to promote a blog , business , content , product and services.
CATT Marketing Funnel
Wealth = n ^ CATT
{ n } Niche : Your success & wealth depends on the niche you choose.
{ C } Content : Create useful content that attracts people from your niche. Blog posts , videos , lead magnets , live webinars etc.
{ A } Attention : Drive attentionto your content using SEO , social media , paid ads and referrals.
{ T } Trust : Build trust with your audience with trip wires, marketing automation and retargeting.
{ T } Transaction : Convert your leads into customers with natural sales methods.
" Without a Strategy , content is just Stuff, and the world has enough stuff. "
Integrated Digital Marketing
Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand, including:
• Paid media
• Earned media
• Owned media
In order to achieve consistent messaging customised where possible by channel which presents a unified and seamless experience to consumers across the customer lifecycle or path to purchase.
Personal Branding
Personal Branding is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
It is important because when you start thinking about branding as so much more than just aesthetic, you are able to create a truly authentic personal brand that stands out in your industry.
And, yes when I say personal branding, I mean
A brand is not just a logo, it's the overall impression and experience you give to your customers. Your brand expresses the value you provide, it's you.
In fact, no matter what you sell online you need to be focused on the person behind the business. It is the personal connection that attracts your dream clients and keeps them engaged.
" Branding is about so much more than what people see. It's about how you make people feel. "
Mass Trust means you built a brand where the one who follows you trust you blindly that you’ll never mislead them but it is not so easy to build a mass trust.
People trust you more when you implement the same what you teach to the people.
• Learn : Learn a new skill through concepts, Facts and Procedures. Understand the concepts , remember the facts and practice the procedures.
• Work : Put your skills to work. Implementing the skills will give you better understanding.
• Blog : Write about what you have learned and experienced through your work.
• Consult : Start consulting people or the other business to better growth rather than working for them.
• Mentor : Mentoring will help you to boost your understanding to a whole new level.
• Startup : Start your own brand with the understanding of the market, problems and your own skills.
" Great brands inspire people to believe in what is possible. "
I hope this article helped you understand the law of marketing and you got to know the huge secrets of marketing. However, if you still have any doubts related to marketing don’t hesitate to ask me and please share your feedback also in the comment section.
